Deborah helps organizations use an empathetic process to create written content that’s easy to understand.
Her signature methods help organizations and agencies meet their marketing and regulatory requirements while keeping the needs of their customers and investors top of mind.
Essentials
A former academic, Deborah has 20-years’ experience helping government agencies, non-profits, and large corporations meet the “clear and conspicuous” standards for plain language.
Using proven writing and design strategies, training tools, and research results, she helps clients move from chaos to clarity in their written information.
Accomplishments & proprietary Methods
Deborah has made more than 100 presentations to organizations in the U.S., Mexico, England, Spain, Ireland, Germany, and France.
Her proprietary methods enable companies to create content that customers and investors can easily understand and use. Those methods include content research, employee training that prepares staff to write more efficiently and effectively using plan language strategies, and consulting to meet regulatory compliance.
Expertise
- Effective written communication: clear, concise, and credible
- Positive customer experience
- Regulatory compliance
- Training for clear writing
- Usability testing for documents and websites
- Expert witness on clarity
Education & Certificates
Associate Professor Emerita of English (Technical Writing), UNC Charlotte
Ph.D. in Rhetoric and Composition with a specialty in Technical Communication
Media
Deborah is the author of three books and has more than two dozen published articles on clear communication. Deborah’s much-sought expertise has appeared in Time Magazine, Investment News, The Wall Street Journal, The Transaction World, and Employee Benefits.
Deborah talks about how plain language makes life simpler.